Make the most of Social Enterprise Day 2010!
Posted on 19 July 2010
This year Social Enterprise Day, which is part of Global Entrepreneurship Week, is on Thursday 18 November.
If you are stuck for ideas for a cost effective way to celebrate Social Enterprise Day this year, here are our top five tips to get the most out of the day.
1. Launch a new project or service
This is a highly effective way to raise awareness of what you offer. Tying the launch of a new product or service, in with this national day will help you reach a wider audience, as well as help promote the day. To maximise publicity, write a press release to send out to the local newspapers and radio stations. They are inexpensive to produce and will increase the credibility of your business.
2. Run a competition
Organising a competition will help encourage people to think about social enterprise, such as the Social Vision Photography Competition we are running this year, to find out how social enterprise is transforming the lives of people and communities across the region. This is also a great opportunity for you to reach out to local schools and inspire young people to get involved with social enterprise.
3. Send a ‘Happy Social Enterprise Day’ e-card
This is a quick and cost effective way of raising awareness of this special day. Be creative and use vibrant colours when designing your e-card. This is your chance to encourage people to read and find out more about your social enterprise. You can also use this as an opportunity to promote your business, by advertising a special offer.
4. Host an awards event
This is the ideal opportunity to acknowledge and reward those who have made a valuable contribution to your business. Awards can be targeted at employees, colleagues or business support providers. To cut costs, you can also collaborate with others as well as ask businesses and organisations to sponsor specific awards. Invite professional from the sector and local people from the community to attend the ceremony.
5. Collaborate with others to organise an Awareness Day
Why not organise an event to raise awareness of the work of existing social enterprises and support providers in your local area? Social enterprises could display their work and invite guests to come and find out more about their business and how it benefits the community. You could invite members of the community as well as members of large organisations to attend. This is also a great way to generate media coverage of your business. However, it is important that, when preparing your event, you are clear about your target audience and key aims and objectives.
For more information about Global Entrepreneurship Week, visit the website at: www.gew.org.uk
